Qualtrics has announced that its AI insights tools are now generally available.
The solutions, Qualtrics Automated Summaries for Video Feedback, In-Depth Interviews, and Focus Groups, use generative AI, real-time analytics, and predictive insights,
Together, they can assist companies in improving research, increasing market share, and meeting customer needs.
Qualtrics President of Product, User Experience and Engineering, Brad Anderson, commented on the release: “Collecting customer feedback and product insights is essential in the rapidly changing digital landscape.
“It helps businesses stay competitive, spot trends, and seize market opportunities.
“Qualtrics’ AI-powered Qualitative Research solutions and Experience iD consolidate quantitative and qualitative research with powerful analytics, enabling organizations to make informed decisions on future product, policy, and design choices that increase customer satisfaction and revenue.”
Qualtrics Automated Summaries for Video Feedback was announced last month, along with a swathe of generative AI integrations into “every part” of its platform.
The company also made a commitment to invest $500 million in AI innovation.
Qualtrics’ Video Feedback Solutions
Insights from these feedback solutions are automatically entered into unique profiles in Qualtrics Experience iD (XiD), giving organisations the full picture of how individuals, prospects, and customer segments interact with their products.
Qualitative research has moved online to meet the increasing consumer presence on platforms such as YouTube, TikTok, Zoom, and more.
It comprises of a suite of tools, which have been built to bring its research tools into digital channels, enabling deeper insights and context.
Video Feedback can accumulate six times more content than traditional text responses and it can also capture facial expressions and tone of voice to provide a greater understanding of feedback.
DISH Network uses Qualtrics Video Feedback to allow teams to garner qualitative customer feedback in the form of video responses.
