Quadient has snapped up Daylight Automation in a move that will bolster its hallmark Inspire communication management platforms.
To do so, the vendor will leverage Daylight Automation’s low-code SaaS platform to build digital solutions with the aim of improving its customers’ communication workflows.
As an example, it has already released one such solution: Quadient Inspire iForms.
Inspire iForms digitizes manual forms, pulling new data into a business’s digital ecosystem.
Yet, expect much more to come, as Daylight Automation’s platform makes it possible to build all sorts of digital solutions that overlay existing business workflows.
As such, it may augment the Quadient Inspire Evolve and Flex platforms in many ways.
Marci Maddox, Research VP of Digital Experience Strategies at IDC, acknowledges this and expects Quadient to add more solutions that will help enhance its customers’ data strategies.
"Gathering data and streamlining customer interactions must go beyond simple web forms," he said. "There is now an even greater need to handle data privacy, personalization, and intelligent communications through more robust interactive capabilities.
Quadient’s acquisition of Daylight Automation will set them on a path to delivering intelligent forms and trusted communications needed for digital business today.
To create these next-level communications experiences, the Daylight Automation team will bring significant expertise in applying the platform to simplify customer workflows.
That team has worked with many enterprise customers to identify irritating issues in complex customer communications processes.
From there, they defined how the process should look and used the platform to create the desired front-end experience before laying the new solution over existing systems.
