Residential brokerage firm and Client-relationship management platform provide @properties has announced an update to its pl@tform technology suite, which incorporates CRM, marketing and deal management capabilities.
Real Estate CRM
The new Digital Listing Presentation feature allows agents to improve listing presentations in-person or virtually with video, interactive comparative marketing analysis and agent bios.
"The DLP reinforces the credibility of the agent, highlighting the technology and marketing that agent is going to use to optimize the client experience," said Thad Wong, co-founder and co-CEO of @properties. "Step by step, it helps the client visualize how their @properties agent is going to help them achieve the best outcome for their home sale."
The new technology coordinates automatically with the @properties CRM to populate information about prospective clients and homes, as well as recent agent transactions.
"Since its inception, @properties has found innovative ways to harness technology to give our agents an advantage," said Mike Golden, co-founder and co-CEO of @properties. "As with the entire pl@tform suite, the DLP is designed to support our agents so they can focus on what they do best – build relationships and sell homes."
Last year, the company announced a national franchise programme to offer agents access to its technology around the United States in the face of disruption caused by COVID-19 and dominant search portals.
"There is a huge unmet need in our industry for a brand that not only delivers scalable, well-designed technology and marketing, but also works hand in hand with broker-owners and agents to help grow their businesses sustainably and profitably – a company that is focused on opportunity and relationships. That is something we have done successfully for two decades, in good times and bad, against public and private firms, and in some of the most competitive markets in the country. We are excited to share what we know," said Thad Wong.
