Cloud marketing platform Plannuh has announced new integration with CRM leader Salesforce’s Marketing Cloud.
Plannuh’s offering allows marketers to accurately track marketing spend and analyse marketing campaigns for their effectiveness and marketing impact.
The company said the partnership with Salesforce would introduce Salesforce Marketing Cloud campaign metrics such as transaction data to the platform, allowing for cost-per-outcome, return on investment and lifetime value insights.
"Plannuh provides the entire marketing team, especially CMOs and marketing operations professionals, with a collaborative application that is purpose-built for proving and improving the business value of their marketing," said Peter Mahoney, founder and chief executive officer of Plannuh.
"We are excited to offer the Plannuh integration for Salesforce CRM customers who are looking to streamline the way marketers create and execute plans, manage budgets and track performance."
Features enabled by the integration include:
- Improved decision making via more accurate business value calculations
- Swifter insights into top- and bottom-performing campaigns allowing for changes in focus
- Plug-and-play integration between the two platforms
The news came alongside a number of other announcements, including a listing in the HubSpot App Marketplace – a repository of independent vendors integrated with HubSpot.
