Personetics has closed an $85 million funding round from Thoma Bravo.
In total, the customer engagement platform provider, which aims to drive personalised CX into the financial services sector, received funding of $160 million in 2021. Such an impressive sum comes courtesy of contributions from Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners, and others.
Thrilled with the latest investment, Personetics CEO David Sosna says:
Data-driven personalization and customer engagement is the battleground for financial institutions all over the world. Banks are increasingly moving from a passive to a proactive relationship with customers and are looking for new ways to help them improve their financial well-being.
"Personetics provides financial institutions with the most comprehensive engagement platform on the market, enabling agility and differentiation with an agile delivery for quick business impact."
Providing AI-based solutions that categorise and enrich transaction data for banking and financial institutions, Personetics allows companies to modify large amounts of pre-programmed insights and build customised user journeys upon them. For example, Engagement Builder - its low-code solution - enables banks to create custom insights while quickly developing and deploying new content across all channels.
The company's portfolio also includes tools for wealth management and cloud deployment of automated, self-adjustable financial wellness programmes.