Sarah Stephenson
Customer experience voice
6 stories · newest first · 6 in 2026 · 1 in the last 90 days
The Fake Customer Problem: Can AI Influencers Undermine Community Trust?
Discover why transparent AI use matters when synthetic personas begin resembling customers, creators and independent voices in online spaces.
Francesca Roche · 3 min read · 1 Sept 2026
Should Brands Label AI Content? The Transparency Debate
AI content labels are not always straightforward. Experts explain how brands can avoid misleading customers while using AI responsibly.
Francesca Roche · 7 min read · 28 Jul 2026
AI Spam Is Creating New Challenges For Social Media: What Brands Need To Know
Reddit’s recent spam data highlights why brands must rethink social media strategy, engagement metrics, and audience trust in the AI era.
Francesca Roche · 5 min read · 15 Jul 2026
Why B2B Communities Are No Longer Optional – They Are Revenue Engines
Discover how community engagement platforms are transforming B2B customer relationships, trust, and long-term commercial performance.
Francesca Roche · 9 min read · 21 Apr 2026
Outcome Measurement Is the New Budget Battleground on LinkedIn
Outcome-based measurement is now essential. Here’s how B2B teams balance ROI, risk, and platform performance.
Francesca Roche · 5 min read · 1 Apr 2026
LinkedIn’s Role In Modern B2B Community and Social Engagement
Sarah Stephenson, Social Director at tmp , shares insight into how LinkedIn continues to shape B2B community and social engagement strategies. LinkedIn remai...
Francesca Roche · 1 min read · 20 Feb 2026