Malmö, Sweden-based Panion has announced the transition of its community management platform and app into the B2B space.
The platform was originally an app designed to help individuals find friends and integrate into new cities, but now offers enterprise community managers ways of improving their connections with online communities.
"Community building is on the rise and community managers have for too long been juggling multiple tools in order to be able to manage the variety of different aspects of their communities," said Melanie Aronson, founder and CEO.
Driving Community Engagement
The company framed its offering as an alternative to traditional online groups facilitated by the likes of Facebook and Slack, which it said lack community engagement features. Panion’s matchmaking, geo-localisation and keyword-tagging technologies allows it to provide event management, peer-to-peer communication and communal discussions.
The platform also plans to incorporate mentorship and matchmaking programmes, paid events and knowledge-based content, with both a mobile and a web-based interface.