Customer relationship management tools (CRMs) are among the most valuable resources available to business leaders today. Capable of offering a behind-the-scenes insight into your customer's journey, CRM solutions help business leaders to deliver more memorable experiences to clients.
Gartner believes CRM technology could represent one of the largest areas of enterprise spending as businesses look for new ways to strengthen their relationships with their audience.
Of course, with so many different CRM solutions available to choose from in today's digital landscape, it can be challenging to know which service is best suited to your needs. Reading through some behind-the-scenes reviews could give you the extra guidance to make the right decision. Here are our top CRM solution reviews for 2022.
Freshworks Freshsales
Built for the modern sales team, the Freshworks "Freshsales" ecosystem provides an all-in-one landscape where professionals can collect critical information about their clients at every stage of the purchasing journey. This easy-to-use and convenient CRM solution comes with comprehensive tools for tracking contact lifecycles and built-in chat, email, and phone communication tools.
Freshsales helps to align teams across your workforce around a shared "customer-first" vision, with AI-powered predictive scoring and a simple visual sales pipeline. You can even access tools for collaboration to bring hybrid and remote workers together.
Our Freshworks Freshsales review will tell you everything you need to know about this powerful tool, with its AI deal insights, time-based workflows, custom dashboards, and reporting tools. We even cover the biggest benefits you can expect to access when using this service.
Zendesk Sunshine
A phenomenal part of the wider Zendesk ecosystem for sales, service, and support, the "Sunshine" CRM comprises four central segments ready to guide your team towards success. The core of the technology starts with a robust profiling centre, where you can consolidate customer information, track contact centre details, and even manage bills in one location.
Zendesk Sunshine makes it easy to track important events in the customer lifecycle and even differentiate between different segments of customers with tags and distinctive "objects". There's also a built-in conversational hub where you can unify messages from various channels into a single tool for all of your team members to track.
In this Zendesk Sunshine review, you'll learn about all of the unique pillars of tools that make Sunshine special and discover some of the service's biggest benefits. There's even an insight into the workflows and automation elements of the tool.
Zoho One
Most people with a basic knowledge of CRM solutions are familiar with Zoho. One of the top providers on the market for sales and productivity, Zoho offers the "One" environment for tracking customer engagement and managing experiences. The "One" space comes with a wide range of tools created for different purposes, like turning leads into cash with automated sales processes.
