Oracle has released role-based AI agents for marketing, sales, and service.
Available within Oracle Fusion Cloud Applications, the agents are designed to help CX leaders unlock fresh revenue opportunities.
According to Oracle, the agents achieve this by allowing users to “operate faster and make better decisions.”
With the ability to enhance automation processes and analyze connected data, the solutions promise to equip CX leaders with the tools to deliver more personalized experiences and strengthen customer loyalty.
Chris Leone, EVP of Applications Development at Oracle, claims that the AI agents will “unlock new revenue opportunities with intelligent insights and agentic automation.
AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy.
The agents are powered by Oracle Cloud Infrastructure and benefit from being natively integrated within Oracle Fusion Applications.
In addition, agents can be embedded directly within an organization’s existing workflows.
It is clear that Oracle is placing a great deal of stock in its latest release, but can these role-based AI agents deliver on their promise?
Living Up to The Hype
In a conversation with CX Today, Martin Schneider, VP and Principal Analyst of Constellation Research, shared some insights on what makes an AI agent successful and whether Oracle’s offering can live up to the hype.
For Schneider, the driving force behind a strong AI agent is precision data, which he views as being integral to training agents and enabling them to execute on agentic workflows.
He believes that Oracle ticks these boxes, stating:
Oracle offers the breadth of business applications – and the integration and data management capabilities – to generate a more inclusive and accurate view of the customer in order to unlock agentic AI value.
Schneider also commended the vendor for making it more seamless for users to start working with agentic tools, due to the fact that a lot of their AI offerings come free of charge with existing Oracle license fees.
“This allows CX leaders to work with (or in some cases without) IT to start developing agentic flows that improve the customer experience with lower risk and cost,” he explained.
Role-Based AI Agents
With each of Oracle’s prebuilt, role-based AI agents offering different capabilities, the vendor outlined how certain agents are best suited for Marketing, Sales, and Service:
Marketing
For Marketers, the new AI agents are designed to deliver data-driven decisions about where to focus their efforts.
