Oracle has introduced a new AI-native builder experience that increases the pool of organizations that can create and run agentic applications.
The announcement extends Oracle’s push beyond embedded AI assistants and standalone agents toward outcome-driven applications that can coordinate tasks, trigger workflows, follow approvals, and execute actions within existing enterprise systems.
CX leaders must now consider whether AI can reliably support and execute business processes within existing operational environments.
Chris Leone, Executive Vice President, Applications Development at Oracle, explained that the new builder experience reflects a broader shift toward enterprise applications that can actively coordinate and execute outcomes.
“Enterprise software is moving beyond systems that record work to systems that actively drive and execute outcomes,” he said.
“With this new builder experience, customers and partners can build Fusion Agentic Applications that are backed by specialized agent teams and run natively inside Oracle Fusion Applications, where the business objects, workflows, security, approvals, and auditability already exist.”
CX Needs Operational Alignment
Many organizations have moved quickly to adopt AI; however, successful proofs of concept have not always translated into production-ready transformation.
While generative AI can improve content creation and customer interactions, many organizations still struggle to deploy AI consistently across day-to-day operations at enterprise scale, as many tools operate outside of customer work.
Quality CX depends on coordinated processes, meaning if AI is disconnected from these systems, it may provide recommendations but cannot complete task accurately or within business guidelines, creating fragmented automation.
Disconnected AI also raises governance concerns, so as organizations move toward agentic AI, these safeguards become more important as expectations move toward the technology executing work safely and transparently.
As a result, improving CX depends less on deploying another AI interface and more on orchestrating workflows across enterprise systems, data, teams, and governance frameworks that ultimately determine customer outcomes.
Oracle’s Fusion AI Play
Oracle has introduced an AI-native builder experience for Oracle AI Agent Studio that enables customers and partners to create and run Fusion Agentic Applications directly inside Oracle Fusion Applications.
These applications combine teams of specialized AI agents that can reason and execute work using Fusion business objects, workflows, approvals, policies, and audit logs.
To help organizations move their AI automations from experimentation to production, Oracle's approach embeds both the development environment and runtime within Fusion Applications, allowing organizations to build AI capabilities that automatically inherit the platform's existing models and processes.