Optimove have announced it’s launching new realtime segmentation features to provide customers with data analysis and communication capabilities and come as a direct result of the provider in CRM marketing’s acquisition of Axonite's realtime event streaming platform.
The new capabilities are powered by customer attributes and established through a no-code user interface.
Shai Frank, VP of Product at Optimove, said: "Organisations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers' past, present, and future, so their communications are always relevant.
"By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers' value."