Optimizely is entering into a strategic relationship with Google Cloud, offering its clients easy access to Google’s latest innovations.
The move will also see Optimizely’s experimentation solutions – which provide analytics into the success of digital customer experiences – become available on Google Cloud. These include Optimizely’s Web Experimentation and Full Stack Experimentation tools.
Furthermore, Optimizely and Google Cloud will work together to enhance and expand their digital offerings, speeding up their CX innovation curve.
Celebrating the announcement, Alex Atzberger, CEO of Optimizely, says:
By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform.
To do so, Optimizely replaces digital guesswork with "statistical rigour" through its experimentation platforms that aim to take the risk out of decision making. Clients can then invest in digital experience innovations that are more likely to pay dividends.
Yet, the partnership will change how Optimizely market their solution, collaborating with Google to coordinate a joint go-to-market and sales execution strategy.
Excited by this possibility, Rob Enslin, President at Google Cloud, says:
