OpenAI has launched GPT-4, the latest iteration of its ChatGPT AI.
According to the OpenAI website, GPT-4 is 40 percent more likely to serve up factual responses than GPT-3.5 – highlighting a significant improvement in its accuracy.
Another example is in its performance when completing the Uniform Bar Exam. GPT-4 now places in the 90th percentile. Previous editions languished in the tenth percentile.
Moreover, GPT-4 is 82 percent less likely to respond to requests for disallowed content.
So, not only is it smarter, but it is considerably safer.
As such, existing business applications of GPT may receive a shot in the arm. However, the new features GPT-4 brings may open up many more possibilities.
The Three New Capabilities of ChatGPT-4
GPT-4 users will notice they have lost a little speed from GPT-3.5. Yet, thanks to its heightened ability to parse much more intricate data, they will enjoy a higher degree of reasoning and conciseness in response.
Such enhancements have paved the way for three eye-catching new features: mimicking, image recognition, and longer context.
Consider mimicking first. According to OpenAI’s new webpage:
GPT-4 is more creative and collaborative than ever before. It can generate, edit, and iterate with users on creative and technical writing tasks, such as composing songs, writing screenplays, or learning a user’s writing style.
The text exemplifies how the new model can adapt to the user and mimic a particular style that a writer likes to use. As such, it may help brands create a consistent brand voice in the future.
Next, GPT-4 allows for visual inputs, generating image captions while classifying and analyzing them.
On its website, OpenAI gives an excellent example of a possible use case that spins from this new capability. It feeds GPT-4 a photo of multiple ingredients and asks: what can I make with these? GPT-4 then generates a list of potential meals.
From this, consider the possible future applications in healthcare. Users could send an image of their problem into the system, such as a skin condition. GPT-4 may then tell them what the problem likely is and recommend possible treatments – all without a doctor in the loop.
Finally, GPT-4 can now handle larger text inputs – up to 25,000 words at once. As a result, it is easier to create long-term content such as blogs, reports, and product manuals.
How Are Brands Already Using GPT-4?
Unsurprisingly, Bing was one of the early adopters, as Microsoft increased its investment in OpenAI while – rather worryingly - laying off its ethical AI team at the same time.
Bing is already using GPT-4 to further its bid to change how people search for information online and – ultimately – dethrone Google.
Yet, it is not the only early adopter. Consider OpenAI’s work with Be My Eyes, an app that assists the visually impaired by helping them accomplish various tasks.
With GPT-4, its creators have developed a virtual volunteer, harnessing the new image recognition capabilities to ingest images, identify them, and offer assistance based on what GPT-4 sees.
