OpenAI has released a new version of ChatGPT, which lets businesses customize the LLM to serve their own needs.
These custom versions of ChatGPT, known as ‘GPTs’, do not require any coding to transform into dedicated business tools.
Indeed, "anyone" can build them, whether they are an individual or a company, and doing so is "as easy as starting a conversation", according to OpenAI.
It involves providing the GPT with knowledge and instructions and choosing its functions like creating images, analyzing data, or searching the internet.
Sam Altman, CEO of OpenAI, revealed the custom GPT offering along with other updates at its developer conference in San Francisco on November 6th. He observed:
Eventually, you’ll just ask the computer for what you need, and it’ll do all of these tasks for you.
"We really believe that gradual iterative deployment is the best way to address the safety challenges of AI.
"We think it’s especially important to move carefully towards this future of agents.”
Since the initial release of ChatGPT, users have requested the capability to fine-tune it to specific use cases, OpenAI explained in a blog post introducing GPTs.
In July, it launched Custom Instructions, which allows people to program some preferences, but this was reportedly not enough to satisfy demands.
In fact, some users were previously keeping a carefully curated list of prompts and instructions and manually copying them into ChatGPT, which the new GPT does automatically.
GPTs in the Contact Center
Contact center vendors may create customer, service-based GPTs to enable greater accuracy of several generative AI use cases for customer service.
Organizations may even create these models themselves - as many already do by leveraging platforms such as Amazon Bedrock - and plug those into their CX platforms.