NICE has secured one of its largest-ever contact center deals.
The $100MN agreement will see the company’s CCaaS platform - NICE CXone Mpower - deployed across the biggest contact center in Europe.
The news was announced during the company’s Q1 2025 earnings call, during which Scott Russell, CEO of NICE, shared more insights into the deal.
"We secured a landmark agreement with a major European government agency home to the largest customer service operation in Europe, representing a total contract value exceeding $100 million," he said.
This marks the second nine-figure government agency deal we've closed in less than a year, underscoring the scalability and strength of CXone Mpower, empowering mission-critical customer service at scale.
Russell also explained that NICE had replaced a long-time incumbent and beat multiple direct competitors to win the contract, which he sees as "a clear testament to the differentiated value our platform delivers."
The previous deal the CEO referenced was worth a whopping $ 578MN, with the southern hemisphere's largest contact center.
Celebrating the follow-up, Russell hailed CXone MPower as "the industry's most complete AI-powered platform for customer experience."
Many research firms, including Forrester and Gartner, also consider NICE a market leader.
Indeed, the platform earned top spot in the latest Forrester Wave and Gartner Magic Quadrant reports for CCaaS.
NICE Cements Deeper Partnerships with AWS & ServiceNow
The earnings call came shortly after NICE expanded its relationships with enterprise tech giants AWS and ServiceNow.
Thanks to the former, CXone Mpower is now available on the AWS marketplace.
Moreover, NICE and AWS have committed to co-innovation, which will likely include the integration of Amazon Q with Mpower. That could help spread contact center insight across the organization.
Regarding ServiceNow, NICE has partnered with the industry disruptor to converge two critical CX technologies: CCaaS and CRM.
However, unlike its competitors, NICE won't embed its technology into ServiceNow Customer Service Management (CSM).




