The new Microsoft Dynamics 365 Customer Insights platform, which brings together Dynamics 365 Marketing and Dynamics 365 Customer Insights, is now generally available.
Microsoft announced it would create such an offering at Microsoft Inspire 2023, and it has since decided to launch it as part of the existing Dynamics 365 Customer Insights solution.
The latest iteration of Customer Insights will provide organizations with access to the customer data platform and real-time marketing with customer journey orchestration.
Jayme Mesecher, Director of Product Marketing at Microsoft, wrote about the new Customer Insights in a Microsoft blog: "Today, we’re excited to share that the new Dynamics 365 Customer Insights is now generally available for purchase.
For our existing Dynamics 365 Marketing and Dynamics 365 Customer Insights customers, this change signals an acceleration into our "better together" story, where we’ll continue to invest in new capabilities that will enable stronger, insights-based marketing, making it easier for marketers and data analysts to glean insights from customer data.
The updated Customer Insights became generally available on September 1, at which time customers with the previous license for Marketing or Customer Insights will not experience any changes to the core functionality resulting from this product consolidation, apart from a change of product name.
Microsoft will introduce pricing options to give customers the ability to purchase both applications and select the capacity they need.
As a result, customers can choose to start with just one or both applications and then unlock further capabilities that they would like to scale as and when they need.
Dynamics 365 Sales or Dynamics 365 Customer Service customers can use Customer Insights within their customer experience stack to better understand customers and create more contextual customer journeys.
Copilot in Dynamics 365 Customer Insights
Businesses can save time with Copilot in Customer Insights by using natural language to enhance target segments.
Users can also turn topics into copy suggestions, assisting marketers to progress from concept to completion.
