Adobe has added new innovations to Adobe Experience Cloud, including Adobe Product Analytics and other major upgrades.
Adobe Product Analytics will be available to enterprise customers, while Adobe Mix Modeler, Experience Manager, Real-Time Customer Data Platform, and Journey Optimizer are being updated.
The American computer software company is expanding its Adobe Experience Cloud offering across financial services, automotive and retail, and other sectors.
It is already used by 87 percent of Fortune 100 companies and boasts a long list of globally recognized customers, such as Adidas, Lufthansa, H&M, Hugo Boss, Prada Group, Real Madrid, Salomon, Santander, TeamViewer, TSB Bank, and Volkswagen.
Amit Ahuja, Senior Vice President, Digital Experience Business at Adobe, said: "As enterprise businesses navigate through an uncertain business climate and price-conscious consumers, consistently delivering engaging and personalized experiences will be paramount to accelerating profitable growth.
Our latest innovations empower brands to activate data in new ways that drive customer engagements, along with efficiencies and cost savings.
What’s New in Adobe Experience Cloud?
Adobe Product Analytics: According to Adobe, product teams play a central role in customer experience, with new feature launches being able to make or break customer loyalty. Product usage insights are often not adequately shared with colleagues from other departments, however.
Product Analytics offers product teams self-service capabilities, enabling them to view customer adoption and usage levels.
These insights are combined with data from other businesses to better understand customer engagement.
Marketing insights, for example, would be unified with Customer Journey Analytics (CJA) from CJA customers like Coca-Cola, TSB Bank, Warner Brothers, and General Motors.
Adobe Mix Modeler: Mix Modeler Adobe has an AI-powered, self-service solution that lets teams effectively measure campaign results over paid, earned, or owned channels.
The Adobe Experience Platform, plus external sources, such as social media platforms, provide the Mix Modeler with data to power its insights.
The result is marketers will find it easier to prove the value of their campaigns. The travel and hospitality sectors are two areas that frequently struggle to show the effects of paid searches on bookings.
Adobe Experience Manager:The Experience Manager has been redesigned to allow users to quickly improve their brand's digital content through well-known tools like Microsoft Word and Google Docs.
Teams do not need to have CMS expertise in order to create new content from the same document. There are also security controls to ensure that only the right people have access.
