Today, organizations want to manage contacts, track interactions, and automate workflow. As such, CRM systems are becoming a cornerstone enterprise technology.
These systems centralize customer information in one place, connecting different channels, journey phases, product portfolios, and departments.
CRM systems are primarily cloud-based to increase the ease of integration with other software, enabling businesses to drive more value from their data.
As CX becomes more data-oriented, the CRM market is growing quickly. Fortune Business Insights predicts that the space will be worth over $145 million by 2027.
Yet, the market is crowded, with many vendors and solutions. Two that stand out include Oracle NetSuite and HubSpot.
What Is NetSuite CRM?
Currently owned by Oracle, Netsuite is a comprehensive business management software with features extending far beyond the realm of CRM. These include accounting, business process management, human capital management (HCM), and more.
However, many users may opt for only the CRM component that facilitates the creation of a unified perspective across multiple stakeholders — prospective consumers, existing clients, partners, and suppliers.
Also, the solution aims to offer real-time data to marketing, sales, and customer support teams to enhance CX, increase sales, and enable analytics strategies.
NetSuite is especially suitable for businesses that intend to manage both day-to-day operations and customer connections via a single solution.
What Is HubSpot CRM?
HubSpot is a cloud-based CRM solution that assists companies in integrating and empowering sales activities while also improving inbound marketing strategies.
It offers a single pane of glass across multiple functions and units, enabling a unified view of individual customers and segments.
With several modules or "hubs," companies can combine marketing, sales, customer care, and support functions. Depending on the requirements of the organization, each of these hubs is accessible individually or as a packaged offering.
Unlike NetSuite, CRM is HubSpot's primary focus. It bills itself as an easy-to-use CRM, featuring modules for sales, marketing, customer support, and content management (CMS).
The convergence of CRM and web page creation using HubSpot's CMS is one of its key features.
NetSuite CRM vs. HubSpot: User Experience
To improve productivity and teamwork, NetSuite offers a consolidated source of data on customers, products, pricing information, rebates, taxation, and more. It also provides views of prospective clients and existing customers, assisting marketing and sales.
Nevertheless, its extensive feature bundle may delay system functionalities in the absence of enterprise-grade infrastructure. Further, this wide array of features may result in a slightly slower learning curve.
HubSpot's most basic tech bundle is its 'Growth Suite,' which unites a company's sales, marketing, and customer service units. These solutions simplify shifting a contact from the marketing arm to the sales division without needing to sync data, and employees can develop reports that track consumers across their entire purchasing journey.
However - while HubSpot is a user-centric, fast-learning solution - particular organizations may want a more configurable CRM to gather more data.
Fortunately, there are hundreds of training programs and certifications available via the HubSpot Academy to assist users in understanding how to leverage each component of the platform.
