Cashless payments solution company Nayax has announced the acquisition of fellow Israel-based startup Weezmo, a company specialising in connecting online and physical customer journeys.
Weezmo’s technology enables companies to link online marketing efforts to physical purchases at point of sale, tracking the holistic purchasing process and measuring the impact of digital advertising on both physical and online sales.
The solution leverages artificial intelligences to understand the link between advertising campaigns and consumer habits, informing changes to increase sales.
"We are very excited to join Nayax," said Shai Raiten, CEO of Weezmo. "Weezmo is a complementary solution to Nayax's advanced payment service and is therefore an ideal partner to fulfill all of Weezmo's capabilities: a one-stop shop solution for retailers that allows them to accurately measure technology. Nayax's investment and global presence will enable Weezmo to reach new markets."
Weezmo also turns digital receipts into experiences via customised sales offers, games, feedback and video offerings, with customers including the likes of Super-Pharm, Office Depot, McDonald's, IKEA, Pizza Hut and H&M.
"As part of our strategic process aimed at creating a personal and relevant customer experience, and in line with H&M's sustainability agenda, we chose to implement the Weezmo platform in the H&M Group's brands in Israel," said Ronit Gottfried-Nissani, VP of Marketing for the H&M Group, a Weezmo customer. "The flexibility and advanced tools allowed us to improve the customer experience and see business growth."