In a world where digitally-savvy customers generally prefer to solve problems themselves rather than reach out to agents, demand for the right tools increases. Today's business leaders are looking for tools which help them to empower their agents and customers at the same time while improving workplace efficiency and performance.
There are dozens of different CCaaS solutions and intelligent online tools available for companies hoping to bring self-service into their CX strategy. However, some vendors are capturing more interest than others.
Let's look at some of the top companies making waves in the self-service CX landscape.
1. Zoho
One of the most versatile and scalable CX companies today, Zoho offers many features to support modern companies. You can access everything from analytics tools to CRM insights and Zoho "Assist" to support remote customers instantly. Zoho's Self-Service environment in the Zoho Desk ecosystem comes with various features to explore.
You can access an embeddable self-service plugin for mobile apps and websites or build a brandable help centre for customers to access online. There's access to knowledge base building, and community building features too.
2. Freshdesk
Like Zoho, Freshdesk offers business leaders a range of empowering tools, from IT project management to automation workflows, reporting, and IT Service Management. There's also a self-service portal for brands looking to empower their teams to accomplish more tasks alone. You can use this portal to let employees help themselves by raising tickets directly with the IT team.
Freshdesk can also assist your team members by allowing them to look up solutions directly within your knowledge base or track items in a service catalogue. Business leaders can even customise portals to suit the specific needs of their workforce. Plus, you can allow employees to identify and request the exact services they need from a software list.
3. Intercom
One of the market leaders in the self-service landscape, Intercom offers companies access to a "conversational support funnel". This all-in-one environment ensures companies can automatically resolve a range of repetitive questions with help articles, chatbots, and more.
The self-service environment makes it easy to publish various types of resources for your customers, including blogs and guides. You can also embed apps and tools into your website environment and Messenger. Custom bots and automation options mean you can essentially build the perfect stack of self-service tools from scratch.
4. HubSpot
The HubSpot environment has virtually everything a business needs to grow, offering a wide selection of sales, service, and marketing tools in various dedicated "hubs". Within the Service Hub from HubSpot, you'll also find a comprehensive range of tools for self-service, including a dedicated "Customer Portal". The Customer Portal allows customers to maintain ownership over their service experience and track the progress of support tickets.
HubSpot's portal makes life easier for customers who want to keep track of their service requests; it can also support your teams. There are solutions for building automated workflows built into the ecosystem, with absolutely no coding required for beginners.