Customer engagement platform MoEngage has introduced a new WhatsApp Business Integration to deliver more detailed customer insights and offer personalised WhatsApp campaigns for different customer segments.
MoEngage's insights-led engagement platform analyses customer behaviour on their mobile app or website. By using an AI-based engine, platform users can predict the next steps in the customer journey and follow them up with contextually relevant alerts or reminders.
Raviteja Dodda, CEO and Co-Founder of MoEngage, said: "By teaming up with Meta, we aim to bridge the gap between enterprises and their customers by allowing them to leverage insights about their customers, their journeys, and the long-term impact of WhatsApp campaigns on key business metrics like LTV, revenue, retention, and product stickiness."
The platform also splits customers into “micro-groups” according to their behaviour, aiding in supporting a more personalised experience.
MoEngage groups customers based on parameters such as acquisition channels, demographics, location, and more. Having this data at hand, agents can provide highly relevant messages.