Today’s consumers are interacting with companies on more channels than ever before. As the world continues to digitally transform, buyers want to work with companies that not only deliver fast and personalized service but connect with them on their preferred channels.
Mitto, a leader in omnichannel communications, offers solutions that help companies bridge the gaps between their disconnected tools for sales, marketing, and customer service. The provider has proven just how important omnichannel communications are in today’s world.
In one study, Mitto even found companies investing in omnichannel experiences were four times more likely to report large numbers of loyal customers, and three times more likely to report significant revenue increases. Driven by this knowledge, Mitto is constantly improving and expanding its platform, ensuring every business can unlock the power of flexible, open, and omnichannel interactions.
Let’s look at some of the core components of Mitto’s solution.
Mitto Conversations: A Single Unified Ecosystem for Communications
Mitto Conversations provides a single dashboard environment designed to help businesses manage all their messaging-based interactions.
According to YouGov, 77% of customers say they’re more likely to buy from a company if they can interact with them via messaging apps. Additionally, 83% of customers actively browse for and buy items through message-based conversations with brands.
Mitto Conversations allows businesses to take advantage of the growing power of messaging for customer service, marketing, and conversational commerce. The all-in-one platform connects tools like WhatsApp and Facebook Messenger with SMS, Viber, and a host of other tools. Using the straightforward application, businesses can help their agents deliver personalized, consistent experiences throughout the customer journey.
“Today’s consumers are interacting with brands via more channels than ever. Businesses may struggle to keep up. Mitto Conversations solves this problem by allowing organizations to manage interactions across all avenues in one place. This makes it easier for them to deliver memorable experiences and provide top-shelf support.” - Sandro Stupar, Product Director at Mitto
Mitto Conversations is a simple platform, with no coding knowledge required, and features a host of customization options, from automated workflows to AI chatbots. Plus, it comes with labels to help add context to conversations, collaboration tools, and 24/7 customer support.
Mitto Campaigns: Text Message Marketing
Another tool in the Mitto portfolio designed to leverage the benefits of messaging for customer interactions is Campaigns. This simple tool allows brands to build, implement, and manage immersive SMS marketing campaigns effortlessly.
All organizations need to do to get started is add a list of customers to the platform and begin crafting their messages. Mitto Campaigns supports rich dynamic content, segmentation, and scheduling tools. Plus, it has powerful analytical and reporting features to help businesses glean valuable insights.