Mitto has announced the addition of messaging connectivity for Facebook, Instagram and Twitter.
The provider of global omni-channel communications solutions is now actively supporting every customer engagement channel, which will enable businesses to extend campaign reach where customers already are.
It will also allow for them to directly connect with a younger market, maximise ad spend and drive more meaningful conversations within one solutions provider.
Andrea Giacomini, CEO of Mitto, said: “Social media networks have evolved from their early days as consumer-to-consumer platforms and are now highly effective channels for brands to engage, advertise and grow their business.
"Customers are comfortable, familiar with and already on these channels, allowing brands to seamlessly and naturally facilitate conversations without forcing customers to leave to another channel. With the addition of Messenger, Instagram and Twitter to our portfolios, brands can manage all two-way customer conversations across all of the most popular channels through a single provider, giving them the flexibility to scale without draining resources."
Mitto's rollout of Facebook Messenger, Instagram and Twitter business messaging provides extended capabilities for Mitto Conversations, a single unified inbox for all customer engagement channels and a wide range of content, giving brands the channel and content flexibility required to effectively engage today's consumers.
Conversations enables brands to deliver an integrated omnichannel experience across a variety of communications channels with one tool, democratising customer engagement and enabling customer support and experience teams to immediately reach and interact with customers for more natural, personalised two-way conversations.
