Meta has completed its acquisition of Kustomer, the CRM provider that also offers omnichannel and data-driven routing capabilities.
Aiming to "evolve digital customer service", Meta may now harness the solution to empower contact centre teams with a user-friendly timeline of customer interactions.
However, where the solution perhaps stands out is in offering advanced analytics capabilities that track customer sentiment.
Such innovation lays the foundations for Meta to provide more intelligent communication experiences between people and businesses.
The acquisition may also help to streamline these experiences, as Brad Birnbaum, CEO of Kustomer, says:
When we launched Kustomer, we set out to change traditional customer service. We wanted to help businesses connect and engage with customers–whenever and however they wanted. We’re excited to work with Meta to help more businesses deliver faster, richer customer experiences.
"I’d like to thank our customers, partners and employees for working with us to transform the customer service space as we know it," concludes Birnbaum.
Meta will continue this transformation by providing Kustomer with the resources to scale its business, improve, and innovate its product offering.
