Medallia, the global leader in customer and employee experience, announced that it has launched Medallia Marketing Experience on Salesforce AppExchange, the world’s leading enterprise cloud marketplace. Medallia Marketing Experience empowers customers to access customer sentiment, behaviour, and perception data to help deliver better experiences across marketing channels.
Organisations can leverage information flagged by Medallia, including potential churn risk, sentiment segmentation, and even AI-identified upsell opportunities, to engage with their customers in more personalised ways.
Access to better information allows organisations to better understand the needs and expectations of their customers by creating more precise segments, and increasing revenue results.
Medallia Chief Product Officer Sarika Khana said:
"For years marketers have had to infer what customers want based on behavioral, operational, and product data. With Medallia’s addition to AppExchange, marketers can now also incorporate what customers are actually telling them in order to drive more effective marketing while delivering a more positive customer experience."
"We are thrilled to add Medallia Marketing Experience to our existing offerings on AppExchange to help enable marketers to create more exceptional experiences."
