Customer and employee experience feedback firm Medallia is partnering with McLaren Racing to become its Official Feedback Partner for the 2022 Formula 1 season.
Medallia’s main offering is its cloud-based customer and employee experience software platform, which captures omni-channel voice of the customer feedback – including across web, social, mobile, and contact centre. The company also leverages AI to reveal insights and predict factors such as churn.
The partnership will see Medallia providing a suite of solutions to capture feedback from fans and team members, starting with this week’s US Grand Prix.
“McLaren has pushed the boundaries of racing and technology since 1963,” said Medallia President and CEO Leslie Stretch. “We are proud to support the team as the official Feedback partner of McLaren Racing and to help them capture insights and deliver world-class racing experiences.”
The partnership will see the Medallia brand on the chassis top of McLaren’s race car for the US GP, and on the rear wing and pit crew helmets for the rest of the season.
“We are delighted to announce our partnership with Medallia ahead of the US Grand Prix. This partnership brings a high level of expertise to our fan and people experience at McLaren Racing. Our fans and people are two vital pieces of our team and having a partner that can assist in continuing to refine these experiences will continue to improve performance, recruitment, and retention,” said McLaren Racing CEO Zak Brown.
Medallia recently partnered with Rybbon to automate the management of incentives used in market research in order to boost survey response rates. The combined offering lets Medallia users add Rybbon incentives to surveys via native integration.