Medallia has acquired CXTeam, a CX consulting firm with clients based across Latin America.
The deal comes after the two companies established a successful long-term partnership, implementing Medallia solutions across hundreds of enterprises within the continent.
These solutions shine a light on the many signals customers and employees produce, which offer critical insights into their experiences. How do they feel? What do they like? What could be better? Medallia strives to flood such data into the company in real-time.
Harnessing the technology, CXTeam works closely with clients to capture this data and make sense of it so that companies can understand every experience – no matter if it takes place on the website, in a store, or contact center.
Now, the two companies will work as one. Excited by this prospect, Leslie Stretch, CEO and President of Medallia, said:
CXTeam has been an incredible partner through the years, and I am thrilled to take this next step with them. This builds upon our momentum in the region, and with CXTeam’s deep expertise and experience, we can help more organizations use Medallia Experience Cloud to drive faster ROI.
Such ROI is also likely to be driven by advancing AI, which Medallia exploits to analyze customer and employee actions. In doing so, clients may detect patterns, identify risks, and predict behaviors.
From there, CXTeam will work with companies to plan ahead, fix problems before they happen, and double down on opportunities to transform CX.
After this announcement, CXTeam - under the Medallia banner - will continue to do so. They will also provide companies across the continent with CX training, strategy, design, and implementation services – alongside additional business consulting.