the voice of customer experience technology
Front page
NewsCRM & Data5 May 2022 · 1 min read

makepositive Expands into Spain

makepositive, a Salesforce consulting firm and part of Sabio Group, will now offer its Salesforce capabilities services in Spain. The firm will be joining a ...

makepositive Expands into Spain

makepositive, a Salesforce consulting firm and part of Sabio Group, will now offer its Salesforce capabilities services in Spain.

The firm will be joining a small group of technology vendors serving the Spanish market with CX and CRM solutions.

Santiago Martinez, Country Manager for Sabio Spain, said: “The combination of our CX expertise and our specialism in Salesforce Service Cloud – together with our track record in Conversational AI, Workforce Engagement Management (WEM) and Speech Analytics technologies – makes us an ideal partner for Spanish companies looking to transform their customer journeys.”

“By extending our capabilities in Spain via ‘makepositive’, it means we are now among a leading group of Salesforce-trusted firms that can combine Salesforce Service Cloud Voice with an extensive portfolio of telephony providers, Workforce Engagement and CX tools to deliver a transformative experience for our current and future customers.”

With this expansion, makepositive will position itself among the leading Spanish CRM specialists, specifically focused on Salesforce’s Service Cloud offering.

This news follows Sabio’s commitment to Salesforce, following the acquisition of makepositive in 2021. Sabio has been consistently working on strengthening its presence in Spain through new appointments and the acquisition of voicebot specialist Fonetic.

rate this story
helps rank stories across uc today
The discussion0 takes · attributed & checked

Does this reflect your experience?

opening the room…
Read nextordered by techtelligence · every pick explained
same beat · CRM & Data

Why Claudeforce Indicates CRM Complexity Is Breaking Customer Experience

23 Sept 2026
matches this topicBig CX News From Salesforce, Zoom, Meta and Google28 Aug 2026matches this topicSalesforce’s Outcome-Based Pricing: Strategic Masterstroke or Defensive Scramble Against AI Seat Compression?27 Aug 2026