Loop has confirmed the acquisition of Wonderment, an order-tracking solution.
Both companies offer solutions that bolster Shopify's widely implemented commerce platform.
Indeed, Loop provides a return management platform for brands leveraging Shopify, aiding them in delivering their ideal purchase experience.
That platform comprises various solutions, including custom returns workflow orchestration, exchange automation, fraud detection, and insight generation tools.
With the acquisition, Loop expands its offering with order-tracking capabilities such as automated shipment tracking, delay alerts, and customer notifications.
In doing so, Loop believes that its enhanced solution will provide Shopify customers with more unified commerce operations insights, minimized friction, and superior growth.
The new integrations will also help Loop expand its reach to more merchant verticals, including consumer packaged goods (CPG), by offering a standalone tracking solution.
Additionally, the vendor claims that the addition of Wonderment’s capabilities will allow it to "supercharge customer retention and loyalty."
In outlining how the acquisition will enable such benefits, Hannah Bravo, CEO of Loop, said:
By joining forces with Wonderment, we’re taking a significant step forward in our mission to help merchants simplify commerce operations and build enduring relationships with their customers.
"Our newly combined platform will unlock our merchants’ ability to turn returns and order tracking from a source of frustration into an opportunity to delight customers, drive retention, and fuel growth," the CEO concluded.
Why Wonderment?
Describing itself as a "proactive customer experience platform", Wonderment claims to be able to identify potential shipping delays before customers even become aware of them.
In doing so, it has helped users lower support tickets by up to 70 percent.
