LivePerson has announced the availability of CRM Connector – a new tool that integrates CRM capabilities into Webex Calling.
Developed by Tenfold, which LivePerson acquired in 2021, CRM Connector allows organisations to connect Webex Calling with major CRM platforms, such as Salesforce and Microsoft Dynamics.
The solution aims to meet the increasing consumer desire for more connected experiences. Recent LivePerson research noted this trend while revealing that 88 percent of consumers prefer to buy from companies that have the history of their interactions.
Rob LoCascio, Founder and CEO of LivePerson, said: "As consumers tighten their belts, brands that provide more personalized, connected customer experiences across channels will win out over the competition.
"We're proud to launch CRM Connector to help brands seamlessly integrate their voice and CRM systems."
The integration tool will pave the way for more data accessibility, consolidated workflows, and relevant customer interactions at scale.
Previously, Tenfold developed integrations between Cisco’s voice platforms and major customer database software offered by the likes of Zendesk, ServiceNow, and NetSuite
