In a social media benchmark study, J.D. Power found, 67% of consumers have used a company’s social media channel for customer service purposes. The study also revealed consumer expectations for social interactions varied across industries. The two factors that reigned supreme as measures of high satisfaction were ‘quality content’ and ‘responsive service representatives.’
SMBs are aware of growing customer demands, as a Gartner Customer Experience survey pointed out. Gartner found, in 2019, 81 percent of companies believe they compete 'mostly or completely' based on CX. So, what are customers looking for along their journey? The answer is a seamless experience.
Think about it this way, customers are on the go, and no longer rely solely on phone and email. It only makes sense that SMBs provide customer service via social media channels like Facebook and Twitter, where just under half the world’s population interact with business and personal contacts daily, according to Statista.
Kakapo Systems announce Twitter Queues
Kakapo Systems is aiming to help SMBs provide top-notch customer service using Twitter, with the release of Twitter Queues for BroadSoft, which act as an extension of Kakapo’s Unity Contact Center framework. Kakapo's new Twitter queues for BroadSoft cater to end users who are moving support requests beyond that of digital channels to public and social channels, according to Steve Tutt, Marketing Director at Kakapo Systems:
"End users are moving their customer support requests not just to digital channels but to public and social channels. Twitter is the best example, where individuals can massively amplify their frustrations on a public feed"
"The implication is clear; any company with customers has to raise their game if they are serious about offering Twitter as a front-line customer service channel."
How do Kakapo’s Twitter Queues work?
The customer journey should be smooth and fraught with minimal roadblocks. Contacting support should be simple, and customers expect a swift turnaround time to receive an answer. Through Twitter Queues, Kakapo Systems is enhancing the customer experience and enabling the convenience of chatting from platforms they use most frequently.
