Airship has released additional enhancements for its mobile App Experience Platform (AXP).
With the solution already being deployed by the likes of JD Sports to support its retail mobile app customers, the new features include cross-platform wallet notifications, embedded content integration, and improved no-code management capabilities.
The tech vendor believes that these tools will provide marketers with greater flexibility and enable them to deliver more personalized experiences.
The innovations will also help users gather zero-party data directly from specific app experiences without disrupting their customers.
Given JD Sports’ iOS app currently has an overall customer rating of 4.8/5 from nearly 500,000 reviews, Arianne Parisi – the company’s Global Chief Digital Officer – is unsurprisingly impressed with Airship’s mobile app solution:
As the leading global sports-fashion retailer, JD Sports is committed to connecting with our customers in consistent, convenient and rewarding ways everywhere – in-store, via our website and apps and through email, SMS and loyalty.
“Airship’s recent innovations in mobile wallet notifications and no-code app experiences empower our team to deliver elevated customer experiences and enriched personalization over time.”
So, let’s take a closer look at Airship’s mobile AXP and how the new features will impact the solution.
Airship’s Mobile App Experience Platform
Released in April 2022, the AXP is an enterprise SaaS platform designed to improve in-app mobile experiences for brands.
Its no-code capability allows product, digital, and marketing teams to independently create, refine, and publish app experiences without needing ongoing developer support or app updates.
The platform also integrates native app experiences, customer journey orchestration, and app UX trials through no-code methods and user-friendly visual interfaces.
With a promise to further boost the AXP’s CX offerings, Airship outlined the following three key enhancements:
Cross-Platform Wallet Notifications
Airship’s Wallet Notifications API now allows brands to message all customers with a mobile wallet pass on both iOS and Android, providing a consistent method for dynamic updates and personalization.
Additionally, Airship's new no-code feature, Embedded Content, lets non-technical teams add customizable content blocks within apps, tailoring user experiences, gathering feedback, and encouraging valuable actions without ongoing developer support.
