ChatGPT is again at the center of significant discourse across the enterprise tech sector.
Earlier this month, OpenAI released ChatGPT Record mode, sparking online speculation that it could commoditize sales and conversational intelligence platforms.
ChatGPT Record mode allows workers to capture audio from meetings, gain summaries, and extract insights like key conversation topics and action items.
The concern is that, as these capabilities become more accessible, tech buyers may think: "Why invest in a separate service when the functionality is now native to my everyday tool?"
Those arguing this suggest that brands may no longer buy intelligence platforms, but features instead, running a stake through the heart of the conversational intelligence market.
Matt Firestone, a Sales Development Manager at Minded, took to LinkedIn to raise the issue, "It’s [about] choosing features, ones that show up where you already are, without extra cost.
Gong is a great use case here, not because they failed, but because of the way AI is changing the landscape.
The Death of Gong? Hold Your Horses
Many will argue that ChatGPT already entered this arena with its Deep Research capability.
The tool acts as a research assistant, scouring online and first-party data sources, synthesizing that information, and creating comprehensive reports.
Yet, these tools are a security and compliance nightmare to deploy, and - despite the rapid evolution of these technologies - enterprises will struggle to implement them at scale.
