Invoca, the leader in conversation intelligence for revenue teams, announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers. The acquisition was a combined cash and stock deal with which Invoca extends its leadership in the $4.8 billion conversation intelligence market. The company has now over 2,000 customers, more than 300 employees and is serving the top consumer brands in considered purchase industries, names such as ADT, AutoNation, DISH, Mayo Clinic, TELUS and The Home Depot.
Due to recent policy changes from Apple and Google, brands can no longer rely on third-party cookie data to drive their marketing campaign strategies. At the same time, changes in buying behavior brought on by the pandemic have caused a surge in call volumes. As a result, brands are starting to rely on robust first-party data from conversations to better understand consumers and make better business decisions.
Invoca enables revenue teams from marketing and sales to eCommerce and customer experience, to drive more leads and boost growth. The acquisition of DialogTech will bring a stronger investment in product innovation, deeper expertise in key industries and a broader ecosystem of technology partners.
Gregg Johnson, CEO of Invoca, who will lead the combined company, said:
"In this digital era, companies are embracing AI to better understand their consumers and changing market dynamics. In industries where consumers are making complex buying decisions–like financial services, health care, and automotive–brands need to embrace the right combination of digital experience and human expertise."
"With the acquisition of DialogTech, Invoca strengthens our AI-powered conversation intelligence platform. Together, we will empower marketing, sales, and eCommerce teams to optimize digital + human buying experiences and accelerate revenue growth."
