Dubber is a native cloud platform and voice recording service that began in 2011 with James Slaney, Adrian Di Pietrantonio, and Steve McGovern in Melbourne, Australia. Designed as a strategy to simplify and strategise the call recording and analytics process, Dubber quickly earned popularity around the world, and began to open offices in Atlanta and London, as well as Australia.
Running off AWS (Amazon Web Services), Dubber can support service providers by connecting directly to their network, within their region, and offering them a scalable solution for content recording and evaluation. Here, we spoke to James Slaney about the growth of the company, and where it's headed.
How Did You Get into the Call Recording Market?
Starting in 2011, Dubber were already jumping into a relatively saturated market for call recording, so I was interested in finding out what prompted them to take this route into business. James told me that Dubber, (a name inspired by "dubbing" cassette tapes) began with three men all in service provider telecoms backgrounds, looking for ways to make their services more valuable.
"Everything was starting to move to the cloud, but for call recording, the options were limited, expensive, and hard to deploy. At Dubber, we're all about recording content at a massive, elastic level of scalability, working with the biggest providers in the world to bypass problems like capacity planning."
"Our customers can switch on a thousand, or a million users, and Dubber can support them from day one."
When they saw the potential of the global market, the Dubber founders started to grow their ideas around delivering services easily to the market, and creating better experiences through a unique add-on product.
What's Your Route to Market and Customer Base?
James told me that Dubber works primarily with service provider partners like AT&T in the states.
"We connect our platform to their network, and they can either white label it, or use a version of Dubber which they take to their customer base. It's basically a bolt-on to their services. We're now also working with UC providers, and mobile networks too - anything that carries telephony at a large scale."
In terms of customers, Dubber can serve anyone from Tier two-three providers, to huge Tier one providers around the world.