Cloud communications company Infobip has added its solutions to the Oracle Cloud Marketplace to help businesses deliver personalised, omnichannel messaging across WhatsApp, Viber, and SMS.
With this integration, Oracle customers can access Infobip’s WhatsApp API to deliver promotional and transactional messaging, like package delivery notifications, account information, and loyalty points reminders.
Similarly, companies may use SMS to notify their customers. Oracle customers utilising such services may also have the ability to track open rates and engagement.
Veselin Vukovic, VP Strategic Partnerships at Infobip, said: “Today’s customer landscape is defined by the ‘always-on’ consumer, who wants to be able to pick up their phone and communicate with a brand as easily as they would converse with a friend. Strong customer engagement is about connecting with and delighting customers at the right time on the right channel.