Infobip has integrated its WhatsApp and SMS channels into Microsoft Dynamics 365 Sales.
The integration will enable businesses to deliver personalised customer communication campaigns through text messages, along with WhatsApp’s graphics and video capabilities.
Brands can also send personalised coupons, collect customer feedback, and send bespoke event, appointment, and payment reminders.
Veselin Vuković, VP of Strategic Partnership at Infobip, said: “The evolution of our collaboration with Microsoft demonstrates our commitment to ensure businesses can communicate with their customers using their preferred channel. In doing so, we help improve the customer experience, enhance loyalty, and ultimately boost sales.
“Our network delivered 225 billion messages last year and is connected to 70% of the world’s mobile devices via 700 global telecom partners. We’re delighted to be a Microsoft partner and our new integration will make it easier for customers to make use of our global reach and rich channel mix.”
Users of Dynamics 365 Sales may also get a complete view of customer communications across these channels through a single-view dashboard.