Infobip has released a HubSpot integration that provides WhatsApp and SMS messaging capabilities for HubSpot users.
The new feature will allow businesses to send automated messages and updates to customers, share payment links, and generate automated support messages.
It will also allow the sending of verification and authentication codes to customers during login via WhatsApp or SMS.
“More and more customers want to message a business than make a call. Businesses need to be where their customers are,” Veselin Vukovic, VP of Strategic Partnerships at Infobip, said.
With this integration, Infobip joins CX providers in the shift towards messaging and away from calling.
Indeed, a global Nielsen study commissioned by Facebook back in 2016 already showed that 53 percent of respondents were more likely to shop with a business they can message directly.
