Cloud communications company Infobip has integrated SMS and WhatsApp messaging for Adobe Commerce clients to enable them to connect with customers using their preferred channel.
The new Infobip SMS and WhatsApp Notification allows sellers to automatically send real-time contextual alerts on stock levels. personalised special offers or order tracking alerts are excellent examples. Sellers can also notify customers on abandoned carts and stock replenishment using these channels.
Tory Brunker, Senior Director of Product Marketing, Adobe Commerce, said: “eCommerce has experienced unmatched growth over the last couple of years as consumers shifted shopping habits online. For merchants to compete and win in the digital economy, they will need to deliver personalised experiences to the right customer on the right channel at the right moment.”
The integration is part of Infobip’s efforts as an Accelerate Partner in the Adobe Exchange Partner Program to bring new capabilities to the marketplace.
Veselin Vukovic, VP Strategic Partnerships at Infobip, said: “There has been a drastic change in consumer behavior since the start of 2020 that includes a greater need for convenience based shopping and wider acceptance of different communications channels.