Salesforce
Tottenham Hotspur Launches Ask Spurs AI Fan Support Agent
Tottenham Hotspur has launched Ask Spurs, a multilingual Salesforce Agentforce assistant for ticketing, memberships, retail and stadium-event enquiries. Built on 4.6 million unified fan profiles, the agent has achieved an 86% engagement rate and resolves 20% of interactions independently, then escalates more complex questions to human support.
