IBM and Adobe have announced a “unique alliance” of their tech solutions, as the two firms look to assist their clients with generative AI (GenAI) adoption.
Building on a 20+ year partnership, the new collaboration will leverage hybrid cloud solutions, data, applications, and multi-model GenAI to provide users with “personalization at scale.”
The joint venture will aim to enhance GenAI offerings across marketing, content creation, and brand governance through cross-adoption of innovations, including IBM’s watsonx.ai and Consulting platforms, and Adobe’s Experience Platform and AI Assistant.
The partnership will also move beyond integrating each other's solutions, with the companies having confirmed that they will be working on joint offerings, as they aim to foster innovation and establish a foundation for long-term success.
Speaking during his IBM Think 2024 Keynote address, the company’s CEO, Arvind Krishna, described the collaboration as “key” to IBM’s GenAI strategy:
Adobe and IBM share a combined mission of digitizing the information supply chain within the enterprise, and generative AI plays an important role in helping to deliver this at scale.
“We’re moving from a generative AI era of experimentation to one in which the enterprise looks toward implementing AI’s benefits at scale. IBM’s partnership with Adobe is key to unlocking this next stage.”
While the companies are yet to reveal further details about any products they will be releasing together, they did outline the following four cross-company integrations that joint customers will be able to access.
IBM's watsonx.ai Available on Adobe Experience Platform
The two companies are hoping to accelerate users’ AI and hybrid cloud journey and enhance personalization by integrating IBM’s AI and data platform, watsonx.ai, into the Adobe Experience Platform – the company’s centralized data foundation and CX management solution.
In discussing the feature, Shantanu Narayen, Chair & CEO of Adobe, described the Adobe Experience Platform as “critical” to supporting the “heterogeneous environment” in which their customers reside.
watsonx.ai and Adobe Acrobat AI Assistant for On-Premises and Private Cloud
Adobe and IBM are also exploring the integration of watsonx.ai with Adobe Acrobat AI to assist enterprises using on-premises and private cloud environments.
The Acrobat AI Assistant leverages GenAI and a deep understanding of the PDF format to “transform” how people interact with digital documents.
AI-Powered Workflows
To drive innovation for Adobe clients, IBM Consulting provides comprehensive integration capabilities across all three Adobe clouds – maximizing the value of Adobe investments.
The partnership also aims to modernize content supply chains using GenAI and Adobe Express to deploy innovative workflows, allowing for a more diverse and collaborative team to handle creative tasks.
The companies report that clients can expect a 30% increase in project capacity and a 70% reduction in time-to-market, delivering highly personalized, brand-consistent digital assets at scale.
