HubSpot has agreed to acquire Dashworks, the "AI Assistant for Workplace Questions".
Dashworks integrates with "all" a company’s apps to create a "single source of truth".
In doing so, it centralizes shared documents, tickets, and databases.
Its AI Assistant then answers employee questions by dipping into that single source of truth and formulating answers.
As such, it can support a marketer asking for the latest brand guidelines. It may also assist a sales rep requesting the status of an account or a service agent trying to solve a customer query.
Yet, the possibilities extend much further.
Given this, Dashworks will help HubSpot bolster Breeze Copilot, the AI assistant that connects customer insights across its hubs to answer user questions and help them complete tasks.
Indeed, Dashworks will expand the breadth of knowledge sources Breeze Copilot accesses, so it sources answers from more enterprise systems, including Google Drive, Slack, and beyond.
"What's impressive about Dashworks is its simplicity,” said Nicholas Holland, SVP & Head of AI at HubSpot, when announcing the news.
Ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams, and third-party apps. What used to take hours now takes seconds.
"We're excited to integrate this powerful search into Copilot to create a true go-to-market assistant," concluded Holland.
Yet, it’s not just Breeze Copilot; Dashworks may also bolster Breeze Agents, HubSpot’s collection of AI agents that automate various front-office tasks.
Indeed, it may ground them in more data, helping them source the latest, most relevant information to reason and act on.
Beyond Breeze, HubSpot also plans to leverage the deep search and reasoning ability of Dashworks to enhance many of the AI features already embedded within its offering.
Moreover, by leveraging Dashworks’ library of 1,800+ integrations, HubSpot hopes to connect to more unstructured data sources and support customers in connecting with tricky workloads.
In doing so, the CRM stalwart can make it easier for brands to unpack where key information lives, understand who knows what, and prioritize.
The Dashworks team will move across into HubSpot's AI product group to help here and improve the context-gathering capabilities of Breeze.
Excited by this prospect, Prasad Kawthekar, co-Founder of Dashworks, said: "Dashworks and HubSpot share a commitment to making powerful technology accessible to businesses of all sizes.
With HubSpot's leadership in go-to-market solutions and their advanced work with unstructured data, our next chapter with HubSpot will help even more businesses unlock the full potential of AI in their daily workflows.
Fundamentally, the problem HubSpot is looking to solve is how people spend so much time digging for information across different apps, waiting for co-workers to answer questions, and figuring out where to begin.
