CRM platform HubSpot has debuted a new tool for web content management integrated with its CRM.
CMS Hub Starter represents a new tier of the company's existing web content management system, alongside existing Professional and Enterprise editions of its CMS Hub and provides tools and features to generate business through a website.
"Over the past year, we've seen just how important it is for companies to be able to create reliable and effective digital experiences," said Angela DeFranco, VP of product management at HubSpot. "In addition to providing the tools our customers need to get their website up and running, CMS Hub Starter is also built on top of our CRM platform to help companies leverage their own data to create a better end-to-end customer experience."
The solution allows marketers and developers to leverage customer data to build websites, integrating with the HubSpot CRM to inform web strategy and analyse content success.
Among CMS Hub Starter’s other features are:
