HubSpot’s App Cards promise to help customers “get more” out of their third-party tools.
Originally announced at the company’s INBOUND 2024 marketing and sales conference back in September, App Cards are described as replacements for traditional CRM cards that can provide “richer app experiences.”
The Cards allow users greater flexibility and customizability when managing their data across HubSpot and other solutions.
In doing so, the tech firm claims that it will eliminate the need for “tab-hopping” and “context switching.”
While HubSpot already offers a Marketplace with integration to over 1,700 third-party apps, the company also now offers a curated “collection” of apps equipped with App Cards, which customers can access “instantly” within HubSpot.
The vendor has not confirmed how many apps it intends to add to its collection, but the list currently stands at 18, and includes the likes of Microsoft Dynamics 365, Shopify, Docusign, and Oracle NetSuite.
In a demo video on HubSpot’s website, the company discusses potential scenarios where App Cards could help to make interactions with third-party solutions more seamless:
Whether you're managing sales commissions with QuotaPath tracking, sales proposals with PandaDoc, or improving customer onboarding with Arrows, there's something for everyone.
How
In a nutshell, HubSpot deploys UI extensions to enable admins to customize app cards on the middle column, right sidebar, preview panel, and helpdesk ticket sidebar for all standard objects with record pages.
In addition, if a connected app is updated with new App Cards, users can improve the existing card and add any new cards from the integration.
Why
For HubSpot, by seamlessly connecting teams, apps, and data, users can maximize the potential of their additional solutions.
Moreover, the customizable capabilities of the Cards means that they can be molded to fit customers’ unique business needs, saving them time and minimizing context-switching. The company believes that this allows teams to work more efficiently; gain access to centralized, actionable insights that boost productivity; improve decision-making; and drive organizational growth.
More News from HubSpot
In more INBOUND 2024 news, HubSpot unveiled Agent.AI, a network of autonomous AI agents designed for marketing, sales, customer service, and operations teams.
