HubSpot has confirmed its new seat-based pricing model will come into effect on March 5, 2024.
After, costs for new customers will rise by up to five percent.
Prices will remain the same for existing customers, but they will endure an increase at the time of their next renewal.
Yamini Rangan, CEO of HubSpot, stated that the pricing strategy shift ultimately strives to "make HubSpot easy-to-use and easy-to-buy."
To further increase that ease-of-use, Rangan confirmed that HubSpot will remove seat minimums for Sales Hub and Service Hub.
Meanwhile, to enhance ease-to-buy, HubSpot has actioned feedback that the price jump from its starter to pro and enterprise offerings is too high.
As such, the company is introducing view-only seats, core seats for users, and specialized seats for users who need specific functionality in its Sales and Service Hubs. Rangan added:
This change will bridge the gap between starter and pro and drive more pro plus adoption and upgrades.
The view-only mode allows customers to continue viewing the CRM for free. But they'll now need a core seat to make edits.
"This expands our ability to monetize beyond core personas to ops admin finance personas who may need more powerful edit capabilities," confirmed Rangan.
The CEO also added that with HubSpot AI now embedded across the entire HubSpot ecosystem, customers across every tier can access AI features without additional cost.
Such a "differentiated strategy" attempts to drive further adoption of HubSpot AI and upgrades.
"We launched the seat pricing changes as a pilot in ANZ in April 2023, and we have fine-tuned our execution based on customer partner and sales feedback," continued Rangan.
