Customers expect more from the companies they buy from today. To compete with other market-leading brands, you need to offer the perfect combination of fast, efficient, and personalised service experiences. Unfortunately, having meaningful conversations with a growing number of consumers can be difficult for any brand.
HubSpot, one of the market leaders in marketing, service, and sales automation solutions may have the answer. HubSpot Conversations helps companies to connect with their target audience on a deeper level, through team email, live chat, and chatbot technology. This comprehensive kit of messaging tools drives more meaningful discussions with your audience at scale.
Let’s see what you can do with the HubSpot Conversations solution.
HubSpot Conversations Review: Features
The HubSpot Conversations software offering responds to the growing demand in today’s CX environment for chat-based CX experiences. Around 41% of customers expect to see live chat on a brand’s website, and many will choose chat over calling a customer service team if they want quick solutions to their problems.
As your consumer base becomes increasingly comfortable with the idea of communicating via text, HubSpot Conversations ensures you have what it takes to speak their language. You can combine team email with live chat and a comprehensive chatbot builder to kick off conversations in a variety of new ways. The HubSpot Conversations solution is available for free, so you can access a universal inbox, and new text-based communication tools without spending a fortune. Features include:
- Live chat
- Routing for customer inquiries
- Customisable chat widget
- HubSpot mobile app access
- Centralised inbox for all chat conversations
- Access to support tickets
- Follow-up task scheduling
- Email access from within your inbox
- Team collaboration for shared insights into the customer journey
- Contact information to add context to discussions
- Filtering to sort through conversations
- Simple chatbot builder
- Canned bot templates
- Records of conversations
- Integration with the other HubSpot tools
The HubSpot Conversations solution is available either as a free standalone solution for enhancing customer experience or as part of the comprehensive series of “Hub” tools from the brand. You can access additional solutions like Sales Hub, Service Hub, or Marketing Hub to unlock things like automated sales workflows and promotional opportunities.
HubSpot Conversations Review: Benefits
HubSpot Conversations aims to simplify the way companies interact with their target audience online. With a streamlined central inbox, you can start a conversation with a client over live chat, follow up with an email, and discuss the rest of your sale over a call if you like. The central inbox makes it easy to keep an eye on a customer’s journey during each conversation. You can also carefully route the right customer to the correct agent based on their unique needs.