Isolation was a common theme thrust upon nations, economies and businesses from the COVID-19 pandemic, with segregation becoming a part of everyday life in 2020 and even now, in 2021 as countries begin to emerge from the crisis. The pandemic highlighted the need for unification, particularly in the business world. Those cries from organisations battling to retain their customers while navigating their business strategies into the new normal have been answered by HubSpot.
The company today announces their Operations Hub Launch. The solution offers that all important unification in a connected CRM platform, with the syncing of data, aligning of teams and collaborating of operations all under one strategy. The solution will also allow businesses to automate processes, maintain data cleanliness and run an entire company from one powerful, easy-to-use platform, meaning teams can be aligned around the shared business mantra of delivering exceptional CX. In short, the product aims to transform the role of operations professionals across the business world.
HubSpot’s EVP of Revenue Operations Alison Elworthy said: “Operations teams are the unsung heroes of our industry. They carry the responsibility for managing the systems, processes, and data that keep a scaling company running every day.”
“As such, they are the orchestrators of the customer experience. Yet, most companies still treat operations as a reactive function whose sole purpose is to fight fires. With the launch of Operations Hub, we are not only bringing operations tools to the heart of our CRM platform, we are bringing operations teams to the forefront of the customer experience – where they belong.
“They’re the people who set every customer-facing team up for success. As such, they are the orchestrators of the customer experience. And yet, most companies view operations as a reactive function whose sole purpose is to frantically find fixes to issues as they arise. It’s time for us as an industry to re-imagine operations and transform these teams from reactive fire-fighters into proactive friction-fighters. How can we do this? With revenue operations (RevOps).”
She added: “After all, to deliver a unified customer experience at scale, companies need to run better. And to run better, they need a unified revenue operations team working together in a connected CRM platform.”
Organisations have in the past hired operations professionals into separate functional departments and have tasked them with fixing issues when they arise, which leaves them stuck in overwhelming silos. Operations Hub works to eradicate this by helping scaling companies to: