HubSpot has snapped up Mindstream, an AI-focused media outlet.
Based in the UK, Mindstream provides a daily newsletter to subscribers, aiming to help them keep up with the latest AI trends and technologies.
In doing so, the media outlet aspires to offer unique insights, education, and inspiration.
Mindstream’s mission has connected with many, too, as the business has built a base of over 150,000 marketing, business, and AI professionals worldwide.
That’s impressive, considering the company is only 18 months old.
However, some subscribers may worry that HubSpot’s influence could cause the publication to lose its independent edge.
While that’s the elephant in the room, Jonathan Hunt, VP of Media at HubSpot, has pledged that such acquisitions will – ultimately – help provide HubSpot’s customers with "trusted" information regarding AI. On LinkedIn, he wrote:
By acquiring Mindstream, HubSpot will continue to become a trusted source of information about AI across multiple subtopics and platforms, helping our customers better understand (and apply) new AI technologies.
Mindstream joins several other publications on the HubSpot Media roster.
The Hustle, which Hunt heads up, is perhaps the best-known. Yet, its "My First Million" and "Marketing Against the Grain" podcasts are also popular.
HubSpot has sunk significant resources into building this media network, and Hunt now promises to take Mindstream to the next level.
To that prospect, Adam Biddlecombe, Co-Founder of Mindstream, says bring it on.
"The real hard work starts now," he noted. "Continuing to innovate our editorial strategy. Bringing you the AI news that matters in a fun, digestible format.
I am incredibly grateful to the folks at HubSpot for making this happen and to the wonderful Mindstream team.
Yet, despite its success, Mindstream is far from the only publication striving to provide business leaders with critical information to implement AI successfully.
