The travel sector was one of the hardest hit industries during the pandemic. Now travel companies must re-connect with their customer base and prepare for a predicted surge in demand Luckily, Five9 and Babble are here to get the wheels of recovery in motion so companies can be ready when contact centre volumes spike.
In this exclusive interview with Mark Jordan, Managing Director of Five9’s partner, Babble Cloud, we reveal the essential changes the travel industry must make in order to grapple with the surge in demand and how Five9 can help companies reimagine their CX with delivery speed, personalisation and managing remote live agents too.
Coping With the Surge
The pandemic highlighted the importance of agility, practically overnight, when companies scrambled to get their agents set up from their homes. Those fast to act, and empower their agents to drive results from anywhere, were the winners in the race, while those slower to do so missed opportunities. It’s now vital that agents in the travel sector are quick off the mark to deliver CX at scale to meet the expected surge in business with minimal disruption. The key to achieving this is through the cloud. Companies at the leading stage of the Five9 CX Maturity Model, an assessment and framework designed to guide businesses on their digital transformation journeys, are well into their adoption of cloud-based technologies for the contact centre.
Five9’s intelligent cloud contact centre is integrated with key operational systems such as a company’s CRM and UC software. Users also need to be connected to various applications for marketing, sales, finance, IT, and workforce optimisation.
Features include:
- Intelligent call routing so each customer can be connected to the agent best suited to solve their problems
- CRM integration with leading solutions like Zendesk, Salesforce, Oracle, Microsoft Dynamics, NetSuite and more
- Workforce management tools that allow administrators to improve contact centre efficiency and reduce cost
- Analytics tools to access real-time and historical reports with a supervisor dashboard that allows for reporting also
- Platform features like voicemail, agent scripting, call conferencing and toll-free numbers
- Call recording, data importation and cloud APIs among other common administrative features
- Omni-channel services to connect with customers on web, mobile, social media, video and chat
- Five9 Intelligent Virtual Agent (IVA) to help businesses with high call volumes augment their teams with a digital workforce to handle common, repetitive tasks
“The concept of being able to scale your workforce up and down quickly and efficiently, whilst also being able to maintain business standards is going to be fundamentally important – essentially, businesses must reimagine how they work and ensure they deploy the correct technology to support this shift,” Jordan says.
“As workforces have moved away from traditional office spaces, there’s now lots of different systems in place that we must interact with, meaning successful system integration will now be key when moving forward. Enabling those to talk to each other clearly and efficiently is crucial in terms of making sure that the data integrity is there, as well as allowing the travel sector to learn as much as possible about customers and internal employees too.”
Agility is Everything
“I believe a complete recovery for the travel and tourism industry is going to take some time and we'll see some areas of airline travel bounce back really quickly and others taking much longer, but failure to ensure that businesses aren’t at the forefront of technology and they’ll face the risk of falling behind competitors,” Jordan says.
This was always going to be expected. It’s been widely reported that the hospitality industry and travel sector were rocked when the pandemic surfaced, with the World Travel and Tourism Council (WTCC) reporting the Covid-19 pandemic is likely to cost the tourism industry almost £16billion and a loss of almost 50 million jobs worldwide. This huge gaping hole in the economy will of course be filled when bans for non-essential travel is lifted, but it will take some time. But the big question is how on earth will travel operators have the speed to cope with the staggering surge in demand?
Five9's workforce optimisation solution helps travel companies forecast demand and accurately schedule and track real-time adherence, meaning they’re with their customers every step of the way. Balance will be everything to a travel sector agent, which is why the solution helps businesses juggle customer satisfaction and CX efficiency. Workforce optimisation tools help service leaders accurately align their resources with contact centre volumes, enabling them to retain customer satisfaction through using agents with the right skills.