GoTo has revealed AI-powered integrations between GoTo Connect and major CRM platforms.
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The IT management and work collaboration tools provider, GoTo, said it has updated its integrations to improve its seamless connectivity with leading CRM systems and ultimately improve customer experiences.
The CRM platforms that integrate with GoTo Connect are Bullhorn, Capsule CRM, ConnectWise, Epic CRM, Freshdesk, Freshsales, HubSpot, LaborEdge, MS Dynamics, NetSuite, Pipedrive, Salesforce, ServiceNow, SugarCRM, VinSolutions, Zendesk, Zoho, and Zoho Desk.
Olga Lagunova, Chief Product and Technology Officer at GoTo, explained how its latest integrations can strengthen customer relationships:
“Requiring teams to work across multiple systems and workflows is inconvenient, inefficient, and wastes valuable time that should be spent helping customers.
“With our new GoTo Connect integrations, we’re enhancing how businesses manage their customer relationships.
“By expanding the depth of our integrations with platforms like Salesforce, HubSpot, and many more, we’re ensuring that teams have everything they need to collaborate and succeed with their customers.
Lagunova continued: “Our robust AI functionalities, including call summaries and call recordings shared directly to CRMs, empower teams to work smarter and more efficiently across their favorite business tools all from within GoTo Connect.”
New AI Capabilities
The latest update to GoTo Connect’s integrations includes the ability to automatically locate and store AI-generated call summaries and transcriptions within customer contact records, which helps to reduce workloads and save time.
Businesses can connect more deeply with customers thanks to the increased and faster access to customer information during conversations. A full view of customer profiles and call integrations is now available through GoTo Connect.
Workflows are also simplified as call and messaging details can be automatically stored with the CRM, offering a complete history of customer interaction so that teams can achieve more within a shorter timeframe.
GoTo pointed to a recent Zendesk study, which uncovered that over 70 percent of customers are ‘frustrated’ by repeating the same information to different customer service representatives.
Siloed tools are common struggle for businesses, leading to inefficient customer service, according to GoTo.
